Outside In Podcast:

Chris Capossela, CMO, Microsoft: The Cultural Reinvention of a Tech Giant

Early in his career, Chris Capossela got an inside look into Microsoft that few, if any, 20-somethings get. As a speechwriter for Bill Gates, Chris traveled the world and learned about the company and its leadership through the perspective of the CEO. Today, he鈥檚 Microsoft鈥檚 CMO, working under the leadership of Satya Nadella. After a 30-year tenure at Microsoft, Chris believes the last six years have been an 鈥渁wesome transformation鈥 for the company, as it鈥檚 shifted from a know-it-all culture to a learn-it-all culture. He joins the podcast to talk about how Microsoft discovered its new purpose and how the company is helping enterprise and small business customers recover from the pandemic crisis, and, for some, enter a new phase of reimagining their business for a post-Covid world.

Listen to this episode to learn:

  • How, at Microsoft, it鈥檚 all about culture and mission 鈥 and the brand is embedded in that mission
  • Why there is no simple path to cultural reinvention
  • Why marketers should avoid layering too many high-level frameworks over their mission and brand
  • The importance of having a growth mindset inside an organization
  • Why Microsoft has changed its physical retail strategy, as more of its products are cloud-based and purchases are made digitally
  • Why everything you read about Bill Gates鈥 humility and curiosity is true