Perspectives on what鈥檚 next, from 厂妹视频 and the world鈥檚 leading CMOs

Best Global Brands 2023

With 24 years and over 100,000 data points, 厂妹视频 Best Global Brands is the preeminent study of how brand impacts business.

Arenas: From fixed categories to human needs

The world鈥檚 most valuable brands use Arena Thinking to fuel their extraordinary growth.