厂妹视频

Thinking

Perspectives on what鈥檚 next, from 厂妹视频 and the world鈥檚 leading CMOs

Best Global Brands 2023

With 24 years and over 100,000 data points, 厂妹视频 Best Global Brands is the preeminent study of how brand impacts business.

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Arenas: From fixed categories to human needs

The world鈥檚 most valuable brands use Arena Thinking to fuel their extraordinary growth.

Explore 厂妹视频 Arenas

Zara: A Story of Obsession聽

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Best Global Brands

AB InBev: Brewing Dreams, Sustainability and Global Impact

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Best Global Brands

PayPal’s Vision: Empowering Customers and Shaping a Responsible Financial Future

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Best Global Brands

Salesforce: How the 鈥淐ustomer Company鈥� leverages data and AI聽

2023鈥�11鈥�21

Best Global Brands

Adobe: Empowering All for a World of Endless Imagination聽

2023鈥�11鈥�21

Best Global Brands

Facebook: Illuminating the Future of Social Media and Connection

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Best Global Brands

HP: From Hardware Giant to AI-Powered Solutions and Services Innovator聽

2023鈥�11鈥�21

Best Global Brands

Prada: The Art of Contemporary Culture and Innovation

2023鈥�11鈥�21

Best Global Brands

Morgan Stanley: A Legacy of Expertise and Inclusive Growth聽

2023鈥�11鈥�21

Best Global Brands

Kellanova: Kellogg’s Next Chapter in Snacking Innovation and Sustainability

2023鈥�11鈥�21

Best Global Brands

Instagram: Racing Ahead with Data-Driven Innovation

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Best Global Brands 2023: The Moat and the Drawbridge

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Best Global Brands

Welcome to Best Global Brands 2023

2023鈥�11鈥�19

Best Global Brands

Best Global Brands 2023: Report Download

2023鈥�11鈥�09

FUND – Agency of Progress – Joe Goldberg, Santander UK

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Q&A with Massimo Romani, CEO, Argea

2023鈥�09鈥�20

Q&A with Evangelos Touras, CMO at illycaff猫

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Q&A with Laura Garcia Mateo, European Category Director at GB Foods

2023鈥�09鈥�20

Q&A with Stephan Gans, Chief Consumer Insights and Analytics Officer at PepsiCo

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Q&A with Gil Horsky, Founding Managing Partner, Flora Ventures

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Q&A with Matteo Frescobaldi, Marketing Manager at Laudemio Frescobaldi

2023鈥�09鈥�20

Q&A Alon Chen 鈥� CEO and Co-founder, Tastewise

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How Barbie Built Permission to Play聽

2023鈥�07鈥�28

Elon Musk鈥檚 Brand Universe, Inspired by Five Tweets.

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厂妹视频 at Cannes 2023

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Let鈥檚 Taco 鈥楤out Trademarks

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Breakthrough Brands 2023: Report Download

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Breakthrough Brands

Turning mergers into moonshots: The power of crafting a shared Ambition

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Leveraging innovation and customer dialogue to drive Italian craftsmanship

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The Climate Conflict

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Russell Glass, CEO, Headspace Health: Meditation and Mental Health Support for the Masses

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Dan Lewis, Co-Founder & CEO, Convoy: A Digital Transformation is Happening in Trucking

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Brand Leadership Series

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Q&A with Clayton Ruebensaal, EVP, B2B Marketing & Analytics, American Express

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Best Global Brands

Anthony Capuano, CEO, Marriott International: The Resilience of Travel and Tourism

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Cisco CMO Carrie Palin on accelerating growth with B2B marketing

2023鈥�01鈥�10

Best Global Brands