Do you want to ensure that your brand is accessible to all customers regardless of their differing physical and mental abilities?

Three trajectories to barrier-free brand experiences.

Introducing Inclusive Design

The Pursuit of Barrier-Free Brand Experience has one very simple goal: to create great experiences that work for as many people as possible, for as long as possible.

Outdated ideals, apathy and historic fear of disability have led to a 鈥榙esign divide鈥. In prioritising the needs of nondisabled people, the majority of experiences have been built to exclude a substantial section of society.

Brands have been unwittingly instrumental in perpetuating this divide, resulting in widespread inaccessibility, diminished opportunity, discrimination and stigma.

We want to help break down this divide by working to make more experiences equitable and seamless.

Generally speaking, there are three approaches brands can take to enable barrier-free brand experiences through inclusive design.

*The Return on Disability Report

Embracing Inclusive Design: A Strategic Imperative for 21st-Century Brands

When combined with friends and family, disability touches 73% of consumers.

Together, this market controls over $13 trillion in disposable income.

But currently, 75 鈥 80% of disabled people consider their experiences to be a failure.

It鈥檚 time this changed.

Meet brands that excel in inclusivity