厂妹视频

Since 2002, a total of 66 awards have been granted to 厂妹视频 鈥� 61 Red Dots and 5 Red Dot: Best of the Best distinctions. From strategy to implementation, 厂妹视频 guides major brands effectively through Iconic Moves, which change perspectives and promote corporate growth. These outstanding successes proved why 厂妹视频 won the honorary title Red Dot: Agency of the Year 2020.

Red Dot is internationally recognized as one of the most sought-after seals of quality for excellence in design. The 2022 winners will be published on  on October 28.

The 4 wins featured:

Madonna di Campiglio

厂妹视频 Milan createda new visual identity and a renewed experience strategy for the Madonna di Campiglio Tourist Board, one of the most interesting Italian mountain destinations that draws tourists from over 50 different countries around the world every year and is known for hosting the skiing world Championship. The renewed identity has a high-end look that reflects contemporary minimalism, marking a departure from the previous one, used for many years. The updated logotype is embodied by a strong, clean graphic design and the M represents the strong link with the mountains of this territory. Having defined its new brand, Madonna di Campiglio has begun a growth journey. The valley now expresses itself through a visual language and consistent experiences, based on content and working on the multiple products offered by this broad area.

鈥淒esign is an extraordinary engine of involvement and relevance, the most powerful tool to give life to business strategies. Through creativity and design, Madonna di Campiglio celebrates its transformation and consolidates its relationship with their own audience. We are proud to have received a Red Dot for this branding program 鈥� a well-deserved result of a strong partnership with our client.鈥� Paolo Insinga, Executive Creative Director at 厂妹视频 Milan. 

POLIMI

Our team in Milan createdthe identity for POLIMI Graduate School of Management, the Business School of the world-renowned Engineering and Architecture University Politecnico di Milano. Following a new strategic path initiated in 2020, 厂妹视频 was asked to align the brand and experience with its new Purpose of shaping better futures for all. Firstly, 厂妹视频 moved the brand name from MIP, an acronym dating back to its first founding course, to POLIMI 鈥� Graduate School of Management, leveraging its proud history and connection to the Politecnico di Milano and the city of Milano. The new identity reflects visually and verbally, the vibrancy of the school and its innovative approach.

鈥淥ur holistic vision for the brand goes beyond physical and digital, evolving the identity system into the POLIMI website experience鈥� Alessandro Pascoli, Digital Creative Director Interband Global.

鈥淭he recent Red Dot, awarded to Polimi Graduate School of Management, celebrates the ability of design to distill the essence of a brand, making it accessible and engaging. Redefined as a place for making and experimenting, the School is already writing a new exciting chapter of its history鈥� Davide Bignotti, Creative Director at 厂妹视频 Milan. 

Kakao VX – Whole In One, Friends Academy

Korea鈥檚 Generation MZ is leading the golf trend these days, but there are some pain points in the industry. The time and cost spent on the field play come as a big burden for average young people who want to enjoy golf. Friends Academy, an indoor golf center, not only allows people easy access in the city but offers a fun and easy format of golf. They introduced a new golf simulator, that analyzes movements with a sensor, and offers virtual instruction to beginners through brilliant technology. 厂妹视频 Seoul built a new brand design that completely broke away from the luxurious and old image of the existing golf-related industry, delivering the brand message of golf is fun and easy.

鈥淚t is even more meaningful to win the award as a new brand that will lead the future of Korean golf. Thanks to my colleagues, I was able to learn a lot. Let’s continue to build great teamwork! Good luck.鈥� Uzin Hwang, Creative Director at 厂妹视频 Seoul.

KTO – Explore Korea with Kingdom Friends

In 2020, the pandemic brought the travel industry to a standstill. People could no longer travel to different countries to explore new locations or experience new cultures. Like many other countries, Korea Tourism and its businesses took a big hit. Realizing that the virus would not go away anytime soon, The Korea Tourism Organization had to look for new solutions for people to explore the country. Our team in Seoul created Kingdom Friends to become the organization’s mascots to travel around Korea to deliver an indirect digital experience for people who cannot come and visit. By creating various interactive content such as missions and collaborating with famous Korean celebrities, they built a platform for a global audience to experience the Korean culture (Kpop, KFashion, KDrama, KFood, and KMovies) second hand.

鈥淚t was really a unique experience for us. We were able to communicate with our followers directly and created a virtual world of Korea; with locations, trends, and culture that our followers were curious about. It was also an opportunity to communicate with the people around the world to inspire and stand strong during the pandemic lockdown.鈥� Hajin Jung, Creative Director at 厂妹视频 Seoul.