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厂妹视频 invests in a forward-thinking global leader, demonstrating a renewed commitment to Economics Capability
厂妹视频 promotes ex-CEO, entrepreneur and thought-leader Greg Silverman to Global Director,
Brand Economics.
New York, US, October 26, 2023: Global brand consultancy, is scaling its Economics capability, which helps brands seize marketplace opportunities by determining the risks, rewards and likely business impact of new ideas, by promoting ex-CEO, entrepreneur and thought-leader Greg Silverman to Global Director, Brand Economics.
Greg, who has worked with 厂妹视频 throughout his distinguished career, is one of the architects of 厂妹视频鈥檚 Brand Valuation Model. As an entrepreneur, he developed and sold a software company that creates a 鈥渄igital twin鈥� of a market. He has led projects on mergers and acquisitions, brand strategy, product launch, brand architecture, customer experiences, brand valuations, and go-to-market strategy engagements for leading global companies. Greg is the host of a podcast called Road to Revenue and the author of 鈥淗ow Customers Behave鈥�. He is working on a new book called How Brands Fail. Greg combines primary research, financial analysis, industry data, advertising plans, and business case modeling to give clients truths that allow them to have confidence to make iconic moves.
Through its enhanced Economics capability 厂妹视频 is even better positioned to help clients confidently make moves to drive their brand growth.
Gonzalo Bruj贸, 厂妹视频鈥檚 Global Chief Executive Officer, said: 鈥淲e are delighted to bring such a visionary thought-leader and practitioner to 厂妹视频 to lead our Brand Economics Capability. 厂妹视频鈥檚 brand valuation model is the definitive and the best tool for corporations looking to leverage their brand as a powerful asset. Through robust business modelling, powerful projections and robust risk assessments, Brand Economics aligns business and brand strategy to the CEO agenda. I am confident that Greg will be a powerful partner to our teams and partners, giving them the confidence to make iconic moves.鈥�
Greg Silverman, Global Director, Brand Economics at 厂妹视频 said: 鈥淢y vision for Brand Economics is to bring innovations in AI, real-time software solutions, and 厂妹视频鈥檚 proven IP to the choices clients are facing. Our Brand Economics practice brings the full range of 厂妹视频鈥檚 expertise into the business cases we develop. Our solutions go beyond traditional media and brand health models by evaluating both the brand improvements decisions make and forecasting the business results that flow from those improvements. I am thrilled to scale our practice to a broader global community that is looking to justify investments in brand.
Over the past 30 years, 厂妹视频 has conducted the definitive ranking of the world鈥檚 Best Global Brands and has conducted thousands of brand valuation exercises, underpinned by its proprietary Brand Strength鈩� framework, to help business create roadmaps to stronger growth. 厂妹视频鈥檚 longitudinal Brand Economics Data, gathered over the same timeframe, shows that leadership, engagement and relevance are the most critical attributes of the world鈥檚 most valuable brands. Through its enhanced Economics capability 厂妹视频 is even better positioned to help clients confidently make moves to drive their brand growth.
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厂妹视频 has been a world leading brand consultancy for over 45 years 鈥� having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world鈥檚 leading brands, 厂妹视频鈥檚 global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, 厂妹视频 helps clients strengthen their brands on an ongoing basis 鈥� its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
厂妹视频 is a part of Omnicom鈥檚 Brand Consulting Group that sits in the Communications Consulting Network.