厂妹视频 implements new strategy to strengthen brands in Latin America
- In order to reinforce its offering and service in Latin America, the region will now be led by 厂妹视频’s hub of excellence formed by teams in Madrid, S茫o Paulo and Mexico.
- In line with a globalized approach, the consulting firm is committed to a direct management model that guarantees the quality of its innovative products and outstanding service to Latin American brands.
New York, September 13, 2022 – The strategic brand consultancy, 厂妹视频, will consolidate and strengthen its activity in Latin America under the leadership of Nancy Villanueva, who will be responsible for the firm鈥檚 continued success and growth in the region.
After 25 years of experience in Latin America, this move is aligned with 厂妹视频’s new global focus on international and interdisciplinary teams within hubs of excellence, designed to directly manage relationships with clients. This is an evolution of the historical hyper-local structure into an international and multidisciplinary hub that will assure clients will receive 厂妹视频鈥檚 highest quality services and results in Latin America.
厂妹视频’s hub of excellence will be led out of Madrid, with offices and teams providing significant presence on the ground in S茫o Paulo and Mexico. Combined, these teams will offer their strategic consulting services throughout the region, with the support of 厂妹视频’s professionals across the globe.
“Latin America is a key region for 厂妹视频 in its long-term growth strategy. Through our expertise and passion, we hope to increase our footprint in the region by offering highly strategic, creative, integrated and unique solutions to our clients for the creation and management of their brands,” said Villanueva, CEO of Latin America.
The new regional management team, headed by Villanueva, is completed by Beto Almeida, CEO at 厂妹视频 S茫o Paulo; Eduardo 脥帽iguez, Executive Director Growth; Borja Borrero, Executive Director, and Oliver Pacht, Director Latin America, who will be based in Mexico.
鈥淲e have over 25 years of experience working in multiple countries in Latin America, creating iconic transformations and brands such as Latam Airlines, Explora, Ita煤 among many others. 厂妹视频 is both multidisciplinary and multicultural, thus being a great reflection of the cultural melting pot that is our region,鈥� said Almeida.
厂妹视频 partners with more than 650 of the world鈥檚 best-known brands to deliver what the company calls 鈥淚conic Moves鈥� 鈥� the bold steps that help companies leap ahead of customer expectation and drive competitive advantage. Headquartered in New York, 厂妹视频 also has offices in Cologne, London, Madrid, Mexico, Milan, Mumbai, S茫o Paulo, Seoul, Shanghai, Sydney and Tokyo.
厂妹视频 厂妹视频:
厂妹视频 has been a world leading brand consultancy, for over 45 years 鈥� having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today. It employs over 800 brand, creative, insight and innovation experts, around the world.
At 厂妹视频, we know that in an age of unprecedented abundance of choice and speed of innovation, customers鈥� expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.
In collaboration with the world鈥檚 leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis 鈥� our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
厂妹视频 is a part of Omnicom鈥檚 Brand Consulting Group, which sits in the Communications Consulting Network.
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