Newsroom
厂妹视频, HYD Develop New Brand Identity and Website for Travel Disruptor Mondee
The brand refresh and new website come on the heels of the launch of the Mondee Travel Marketplace, a platform for personalized booking.
NEW YORK October 11, 2023 鈥� Today, leading global brand consultancy 厂妹视频 and HYD, its digital product agency, unveiled a new brand identity and redesigned website for Mondee. Mondee is a high-growth online travel marketplace with a portfolio of globally-recognized platforms in the leisure and corporate travel sectors. The brand refresh and new website come on the heels of the launch of the Mondee Travel Marketplace, a platform for personalized booking powered by generative AI and supported by a network of travel experts and influencers.
The updated brand reflects Mondee鈥檚 commitment to being an approachable and innovative partner for a wide range of users, from travel experts and organizations to freelancers, influencers and leisure and corporate travelers. The brand鈥檚 purpose鈥斺�渟etting a new standard for meaningful travel鈥濃�攑uts Mondee鈥檚 customers at the heart of the experience, invigorating users no matter when or where they interact with the brand.
The visual identity was inspired by a sense of possibility and Mondee鈥檚 drive to go beyond the ordinary. Warm colors, a playful typeface, and a dynamic and emotive photography style amplify the wonder of travel. A bespoke graphic inspired by travel paths illuminates the options that Mondee provides for its customers.
The new Mondee brand voice is clear, spirited, and engaging, ensuring that customers feel they have a partner that anticipates their needs and helps them have fun along the way. A messaging playbook helps every user find delight in Mondee鈥檚 diverse offering鈥攚hether they鈥檙e an industry veteran who鈥檚 seen it all or a traveler setting off on their next globetrotting adventure.
The new visual and verbal expression come to life intuitively and immersively on Mondee.com, which was developed in close collaboration between HYD, 厂妹视频, and Mondee.
The visual identity was inspired by a sense of possibility and Mondee鈥檚 drive to go beyond the ordinary.
厂妹视频 Chief Strategy Officer Daniela Bianchi said, 鈥淲orking with Mondee has been incredibly exciting. Ahead of their Marketplace launch, we were able to build upon Mondee鈥檚 strong foundation to reflect its unique ability to make personalized travel possible for everyone, while providing flexibility to innovate for the future.鈥�
Chris Campbell, Executive Creative Director at 厂妹视频, commented, 鈥淥ur team was focused on bringing a sense of excitement and wonder to the creative expression of the Mondee brand. We crafted an identity that amplifies the joy of travel and the bespoke possibilities inherent in what Mondee offers its diverse audience.鈥�
Mondee Chief Marketing Officer, Kymber Lowe said, 鈥湷檬悠� played a crucial role translating our vision of blending innovation with wanderlust into tangible yet inspiring messaging that comes to life beautifully in design and our digital experience.鈥�
厂妹视频 厂妹视频
厂妹视频 has been a world leading brand consultancy for over 45 years 鈥� having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world鈥檚 leading brands, 厂妹视频鈥檚 global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, 厂妹视频 helps clients strengthen their brands on an ongoing basis 鈥� its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
厂妹视频 is a part of Omnicom鈥檚 Brand Consulting Group that sits in the Communications Consulting Network.