厂妹视频

New York, US, 25th April 2023: Global brand consultancy, 厂妹视频 has launched a Brand Integrity & Ethics offering to support brands and leaders align their business decisions and conduct with the organization鈥檚 purpose, commitments and stakeholder expectations. This practice is the first of its kind offered by an agency.

In partnership with , the leading advisory network on organizational ethics, the practice will support businesses navigating societal changes 鈥� helping brands and organization leaders understand the increasing ethical dimensions and responsibility of their decision-making. Identifying key areas for improvement across their ethical practices as well as potential risks, opportunities, and challenges, the practice creates a framework for ethical decision-making that brands and leaders can follow.

A new study has found that less than half of major companies are equipped to deal with critical ethical challenges with business leaders believing there is a persistent gap between an organization鈥檚 assessment of the risks they face and their capabilities to respond. Businesses need to address this gap to bring integrity and ethics into their decision-making.

Organizations and brands are increasingly being asked to contribute to key issues beyond traditional 鈥榖rand and business鈥� practices. Today, stakeholders expect brands to take a stance on ethical issues and address topics with purpose, as well as actions. By embedding these practices into an organization鈥檚 culture, leaders can make better decisions that build trust and reputation.

厂妹视频 will work with brands and leaders to offer the following services:

• Ethical Futures – Identifying the incoming technological, social, political and economic changes that could shape the future of an organization, and assess the ethical considerations of potential scenarios to prioritize the decisions required to translate purpose into impact
• Ethical Leadership – Develop the leadership thinking and skills required to address complex scenarios, and build frameworks to navigate ethical decisions and dilemmas while supporting an organization鈥檚 values
• Culture & Capabilities – Implementing purpose throughout an organization to align internal operational standards and culture with its purpose. Pinpointing the risks to brand integrity, assessing existing capabilities and aligning beliefs, behaviours and systems to act with consistency, transparency and integrity
• Societal Impact Strategy – Aligning the expectations of the organization and its stakeholders and identifying the steps needed to create real purpose and actions. Connecting purpose with ESG to enhance societal impact, and targeting the 鈥淕enerosity Dividend鈥� of connecting philanthropy with the values of a brand

Both 厂妹视频 and Principia will work with brands and C-Suite leaders on a consultancy basis 鈥� advising through potential crises and scenarios beyond their core business. By committing to, and actioning, social change, brands can differentiate from their competitors by building credibility and visibility.

Gonzalo Brujo, Global CEO of 厂妹视频, said: 鈥淥ur 2022 Best Global Brands Report documented the emergence of a new super league of brands that have combined exceptional experiences and uncompromising ethics to drive brand growth and expansion into new arenas. In response to this new dynamic, our Brand Integrity & Ethics practice was developed by carefully listening to our clients’ needs and devising an innovative path forward for 厂妹视频 and the future of brands.鈥�

Chris Nurko, Group Executive, Brand Integrity & Ethics, at 厂妹视频 said: 鈥淭oday鈥檚 businesses can鈥檛 solely focus on the business itself. Neutrality across societal, political and economic crises is now seen as a failure of leadership. Brand leaders are being asked to make decisions on subjects that sit far outside of their core areas of expertise; 10 years ago CEOs were fired for business performance issues, today they are more likely to be fired for ethical issues. The Brand Integrity & Ethics practice will see 厂妹视频 and Principia Advisory work closely with brand leaders to ensure organizations 鈥榳alk the talk鈥� and lead effective change鈥�.

Sarah Miller, Chief Executive at Principia Advisory: 鈥淏rands and C-Suite leaders now hold significant power, and with this power comes a responsibility to lead with integrity. There is an urgent need for leaders to equip themselves to make informed, meaningful decisions, and ensure that their purpose, values, and ethical commitments are embedded into their culture鈥�.

厂妹视频鈥檚 Brand Integrity & Ethics practice is part of a full suite offering to help organizations deliver meaningful change across ethics, inclusivity and sustainability. 厂妹视频 is working to create barrier-free brand experiences through inclusive design with the aim to break down the 鈥榙esign divide鈥�. 厂妹视频 is also working with the United Nations Development Programme (UNDP) to help organizations build brand strategies that take action on social and environmental challenges.

厂妹视频 厂妹视频

厂妹视频 has been a world leading brand consultancy for over 45 years 鈥� having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

In collaboration with the world鈥檚 leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis 鈥� our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

厂妹视频 is a part of Omnicom鈥檚 Brand Consulting Group that sits in the Communications Consulting Network.

厂妹视频 Principia Advisory

Principia is the leading global network of academics, consultants and practitioners dedicated to building ethical organizations. Our team brings some of the world鈥檚 most renowned thinkers operating at the cutting edge of research together with experienced experts in strategy, organizational design and ethical culture. Through combining academic insight with hands-on experience, we help our clients to transform their organizations and deliver long-lasting, sustainable change.