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厂妹视频 doubles down on Human Truths Capability, invests in senior talent and new technology
The company has promoted Ned Colville to Global Director of Human Truths.
New York, US, 16th聽October 2023:聽Global brand consultancy,聽聽has doubled down on its Human Truths Capability, which creates extraordinary relevance via ongoing connection to global consumers, by investing in both senior talent and AI capabilities.
The company has promoted Ned Colville to Global Director of Human Truths. Colville boasts 20 years鈥� experience working across multiple business categories & global geographies. He joins the business from C Space, a customer cocreation agency, where he was Executive Director of the Consultancy practice. Previously Ned was Innovation Director at The Value Engineers, where he spent more than a decade helping world-class brands build new offers and solutions with the customer at the heart.
厂妹视频 has also invested in cultural intelligence platform,聽蚕鈩⒙�鈥� developed by Omnicom partner agency Sparks & Honey.聽蚕鈩⒙�gathers and processes cultural data and human intelligence to identify patterns and shifts that evade the human eye. Leveraging AI-powered cultural intelligence,聽蚕鈩�聽translates the signals of culture into structured data. Through its commitment to deeply understanding consumers and consumer culture, surfacing unmet needs and staying ahead of evolving expectations, 厂妹视频 can help its clients drive relevance and make bold moves, even as the competitive landscape shifts.聽
Through its enhanced Human Truths capability, 厂妹视频 will help clients confidently make moves to drive relevance, affinity and presence.
Gonzalo Bruj贸, 厂妹视频鈥檚 Global Chief Executive, said: 鈥淲e are delighted to have elevated Ned鈥檚 role to that of Globl Director, Human Truths, so that he may continue to bring his insight and passion for branding to our people and our clients. Equally, we are thrilled to be integrating 蚕鈩� into our client work to help quantify the cultural shifts that will unlock greater relevance and growth. Both of these moves signal our commitment to Human Truths and deep belief that consumer insight combined with the scaled power of AI, will unlock extraordinary relevance and drive brand growth for our clients.鈥�
Ned Colville, Global Director, Human Truths, at 厂妹视频 said: 鈥淚 was delighted to accept this role at 厂妹视频. I am deeply passionate about the potential for brands to play a positive role in people鈥檚 lives. In order for this to happen 鈥� they must be co-created with the people who use them. At 厂妹视频 I combine the power of human connection and co-creation with the breadth and scale of the world鈥檚 most influential brands to drive growth.鈥�
Over the past 30 years, 厂妹视频 has conducted the definitive ranking of the world鈥檚 Best Global Brands and has conducted thousands of brand valuation exercises, underpinned by its proprietary Brand Strength framework, to help business create roadmaps to stronger growth. 厂妹视频鈥檚 longitudinal Brand Economics Data, gathered over the same timeframe, shows that relevance is the most critical attribute of the world鈥檚 most valuable brands.
Over the past 30 years, 厂妹视频 has conducted the definitive ranking of the world鈥檚 Best Global Brands and has conducted thousands of brand valuation exercises, underpinned by its proprietary Brand Strength framework, to help business create roadmaps to stronger growth. 厂妹视频鈥檚 longitudinal Brand Economics Data, gathered over the same timeframe, shows that relevance is the most critical attribute of the world鈥檚 most valuable brands. Now, through its enhanced Human Truths capability, 厂妹视频 will help clients confidently make moves to drive relevance, affinity and presence.
厂妹视频 厂妹视频
厂妹视频 has been a world leading brand consultancy for over 45 years 鈥� having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world鈥檚 leading brands, 厂妹视频鈥檚 global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, 厂妹视频 helps clients strengthen their brands on an ongoing basis 鈥� its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
厂妹视频 is a part of Omnicom鈥檚 Brand Consulting Group that sits in the Communications Consulting Network.