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This week, GE announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent, industry-leading, investment-grade public companies.

The new companies鈥擥E HealthCare, GE Vernova, and GE Aerospace鈥攚ill bring greater focus and flexibility to meet the most urgent challenges facing their respective industries: from delivering precision patient care for a growing global population, to leading the transition to a sustainable energy future for our planet, to inventing the future of flight for generations to come.

The decision to separate the businesses, announced last November marked a defining moment in the history of the iconic GE brand It also raised a pivotal question around what role the GE brand should play in setting each future company on its surest path to success.

To help answer this question, GE partnered with 厂妹视频 on a six-month collaborative research and design process, with the goal of determining the optimal brand identity and positioning for each future company. 鈥淩ight from the start, we held firm the perspective that this was a once-in-a-lifetime opportunity to determine the future of a 130-year-old, multi-billion-dollar brand with an unrivaled history and legacy鈥�, said Linda Boff, CMO at GE. 鈥淚mmediately, we thought of 厂妹视频 as the experienced and expert partner of choice to help lead us through this journey.鈥�

Through a customer-led, data-driven research plan that engaged over 2,200 industry practitioners and nearly 3,000 GE employees, 厂妹视频 set out to understand the intrinsic value of the GE brand and its alignment to the future vision for each company 鈥淲e entered this assignment with no pre-determined solutions in mind鈥�, said Daniel Binns, CEO of 厂妹视频 New York. 鈥淎ll possibilities for how best to brand each company were carefully considered鈥攆rom retaining the GE brand as-is, to combining GE with a new name, to creating a wholly new independent brand.鈥�

鈥淏ased on data and analysis drawn from thousands of conversations, it became clear that the GE name and Monogram represent an iconic legacy of innovation, a symbol of trust for global customers, a source of pride for our teams, and a talent magnet for future leaders鈥�, said Boff. 鈥淲e鈥檙e proud these future businesses will be able to build on GE鈥檚 DNA of innovation as a springboard to their own future growth and success.鈥�

While all three companies will retain the GE Monogram as a symbol of their shared heritage, their new visual identities and strategic positioning will serve to communicate the separate pathways that each brand will follow in their separation from the GE we know today. This distinction is conveyed by the new signature colors selected for each brand: 鈥渁tmosphere blue鈥� for GE Aerospace, inspired by upper limits of the horizon; 鈥渆vergreen鈥� for GE Vernova, blending the blues and greens of the Earth; and 鈥渃ompassion purple鈥� for GE Healthcare, reflecting the humanity and warmth of connected patient care.

鈥淲e firmly believe that this outcome will enable the best of the GE brand to live on, signaling a new beginning for each company that will more fully reflect their unique visions for the future, while building on the strong brand equity already in place today.鈥� Linda Boff, GE CMO.

To learn more about the planned separation:

To learn more about GE Aerospace:

To learn more about GE Vernova:

To learn more about GE HealthCare:

厂妹视频 GE

GE (NYSE:GE) rises to the challenge of building a world that works. For more than 130 years, GE has invented the future of industry, and today the company鈥檚 dedicated team, leading technology, and global reach and capabilities help the world work more efficiently, reliably, and safely. GE鈥檚 people are diverse and dedicated, operating with the highest level of integrity and focus to fulfill GE鈥檚 mission and deliver for its customers.

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厂妹视频 has been a world leading brand consultancy, for over 45 years 鈥� having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

At 厂妹视频, we know that in an age of unprecedented abundance of choice and speed of innovation, customers鈥� expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.

In collaboration with the world鈥檚 leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis 鈥� our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

厂妹视频 is a part of Omnicom鈥檚 Brand Consulting Group, which sits within the Communications Consulting Network.

Group is made up of 厂妹视频, the world-leading brand consultancy, and C Space, the global customer agency.

厂妹视频 has been the world-leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand-building tools that are commonplace across the industry today.

We know that in an age of unprecedented choice and speed of innovation, customer expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.

In collaboration with the world鈥檚 leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

厂妹视频 is a part of the Omnicom Group (NYSE:OMC). For more information, please visit .