Eduardo 脥帽iguez appointed Managing Director Growth at 厂妹视频

厂妹视频 takes a further step in its global positioning with the announcement of the appointment of Eduardo 脥帽iguez as Managing Director of Growth, a newly created position.

Madrid, 26th June 2023 – 厂妹视频 takes a further step in its global positioning with the announcement of the appointment of Eduardo 脥帽iguez as Managing Director of Growth, a newly created position.

With more than 17 years of experience at 厂妹视频, 滨帽颈驳耻别锄 assumes international responsibility for leading the consultancy’s growth strategy in Europe, the Middle East, Africa, and Latin America.

He will also continue to lead the Growth team in the Madrid office, which was recently established as 厂妹视频’s hub covering the integrated management of the Iberia, Middle East, and Latin American markets.

“Eduardo’s appointment aligns with our ambition to build international, cross-functional teams to respond more effectively to the diverse needs of our clients around the world. We want to leverage 厂妹视频’s global positioning to further boost its presence in a number of key markets for our growth in the coming years,” said Gonzalo Bruj贸, 厂妹视频’s Global Chief Executive Officer.

Since joining 厂妹视频 Madrid鈥檚 Strategy team in 2006, 脥帽iguez has participated in branding projects for national and international brands such as Iberia, British Airways, McDonald鈥檚, Coca-Cola, Banco Santander or Inditex, among others. Subsequently, and following his integration into the Client Service team, he relocated to Peru for a span of three years to serve as the Director of 厂妹视频’s office in the Andean nation. During this time, he spearheaded a myriad of projects across various countries in the continent, catering to clients such as Lima’s City Brand, Primax, Banco Popular Dominicano, Grupo AJE, Banco del Pac铆fico, Alicorp, Grupo Romero, and Falabella, among others.

Afterwards, he returned to the Madrid office as Director of Business Development and Marketing. In recent years, as Executive Growth Director, Eduardo has contributed to 厂妹视频’s uninterrupted growth in the Middle East market, where he has been involved in important projects for leading companies such as stc, AlHilal FC, Dubai Holding, AlRahji Bank, Qiddiya, Matarat, or Alsafi Danone, among others.

“Eduardo’s extensive experience in different regions and with all types of brands has allowed him to cultivate a unique ability to understand the diverse expectations of our clients and offer them the best solutions,” said Nancy Villanueva, CEO Iberia & Middle East, and Global Director, Expansion Markets at 厂妹视频.

“Today, consumer needs demand a renewed approach from brands, focused on building multidimensional and deeply relatable relationships with consumers. For me, it is a privilege to be in daily contact with brands around the world to help them address their challenges from the unique perspective that 厂妹视频 has created,” said 滨帽颈驳耻别锄.

More information:

Paula D铆az
Senior Communication Manager
厂妹视频 Madrid
[email protected]

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厂妹视频 has been a world leading brand consultancy for over 45 years 鈥 having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

In collaboration with the world鈥檚 leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis 鈥 our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

厂妹视频 is a part of Omnicom鈥檚 Brand Consulting Group that sits in the Communications Consulting Network.