Shaping an industry and redefining a company
ZYUS Life Sciences Inc., formerly CB3 Life Sciences Ltd., is a Canadian-based company focused on developing plant-based medical solutions to help people who are suffering from disease to live a fuller, more enjoyable life.
ZYUS was in need of a new enterprise brand that would assert this purpose, differentiate the company, enlist the engagement of the medical community, and help them to scale their offerings.
厂妹视频Health believed in ZYUS鈥� purpose and potential to advance medicine. We developed the brand name ZYUS, connoting the company鈥檚 commitment to life and to good, as well as a new visual identity, messaging and positioning to frame a new category for ZYUS, away from the others in the industry, to a new proposition for leveraging plant-based science for good.