Best
Global
Brands
2023

01
Apple

RANK UNCHANGED

502,680

$m

Brand
value

+4%

Growth

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.

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Best Global Brands 2023

How Iconic Brands Lead Across Arenas

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